POEMS

A website I developed and designed for a European project
about semiconductors, creating a responsive and visually
engaging experience.

The Challenge

This project was a challenge from the start due to several factors.

First, it was my first European project, and I was surprised to find that there's a whole consortium that makes and influences all the decisions. In this case, we're talking about a consortium of 17 different entities, which means 17 companies (each with one or more representatives) trying to reach a consensus on what they want for the website. This was, without a doubt, the biggest challenge.

Second, the color chosen to represent POEMS was #0000DD, which is, for the record, a difficult color to work with for the web. I tried to work around this by using a soft, yet still prominent, highlight color (#9EBBFF), as well as a set of other blue shades to balance the visual impact of the chosen blue's "strength."

A side note: Contrary to the perception of a color's "visual strength," contrast for the web is measured by the difference in brightness between two adjacent colors. For readability and accessibility (WCAG compliance), a significant separation in this brightness is crucial.

this is the Logo Color:

This was the palette I chose:

The "Plot twist"

Just so you know, I created 7 different versions of this site —> seven versions.

In the end, with less than 48 hours left before the site was due, a pink color palette was decided upon (not by me). This had to be used instead of the shades I had previously selected, forcing me to make a complete readjustment.
While I still prefer the blue tones, the pinks didn't turn out to be a disaster.

Logo Color:

Pink palette:

Nowadays

Today, I'm still involved in maintaining the structure of the main pages and the layouts I predefined for some secondary pages. However, I have zero influence over the images (and I have to confess that this often gets to me 🥲), but it is what it is 😅.

It was still an incredible experience to be involved in a project of this scale. Since the topic is technology, I thought a modern yet institutional website would be appropriate, and within the limitations that were imposed, I think I managed to create that mix.

This project will still undergo many changes. For now, it's a "basic" site with pages just to publicize that this initiative is happening, but it will become something much bigger. I can't reveal much more for now, but keep an eye on it to see what's happening 😉.